Pro-tip: Use your brand colors, fonts, and watermark to go the extra professional mile. Start from the templates above to design your own, then add the image to your Instagram Stories, add to your highlights, and designate each as the cover. Quickly give your audience an idea of what your account is about by visually representing each of the themes you cover most.Ĭreating professional, clean highlight covers is easy in Spark Post, especially when you leverage the icons available for free in the product. Appearing in the prime real estate on your profile below your bio but above your grid, Highlights are a great tool for guiding viewers to exactly what you want them to see and telling your brand story in highly engaging, themed clusters. Instagram Stories highlights allow you to save your best moments from Stories and present them in curated collections on your profile for as long as you like. Create a Clean, Pro Look with Highlight Covers Pair these templates with Instagram‘s native features, such as geotags and hashtags, gifs, and polls to slay the Instagame. Read on for fun brand-boosting activities you can do and Spark templates that help you stand out with polished design (just tap to make them your own). So we’re sharing some of our learnings with this quick guide to branding yourself on Instagram Stories. Anecdotally, we see a spike in messages from our users (we love hearing from you!) and an increase in views on our profile whenever we’re active on IG Stories. While Instagram has kept engagement stats on Stories close to the vest, the interactive nature of the platform means that there are more opportunities for your audience to interact with you via polls, Q&As, outbound links (if you have more than 10,000 followers), and direct messages. There are also early signs that brands of all sizes are getting more engagement on Stories than the feed, which tends to be noisy and mired in algorithms. And for current followers, every time you share a Story, your account will appear at the top of the feed. For one, being active on Instagram Stories makes you more discoverable on the social network, even for people who don’t follow you-especially if you add hashtags and location tags on your Story. The filters, effects, and native discoverability turn this Snapchat-esque content stream into your own interactive TV network, making it easy to lose an hour tapping through user-generated photos, videos, boomerangs, polls, and live streams.īut there are few other other reasons your brand should leverage the platform as part of your social media marketing strategy. 5 Fun Ways to Brand Yourself on Instagram Stories + Free Templates to Upgrade Your Designīy now you’ve likely joined the 200 million people who use Instagram Stories daily.
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